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The “Made in Biella” bows to Prince Charles

Il made in Biella si inchina al principe Carlo

The “Made in Biella” bows to Prince Charles

Prince Charles, patron of “The Campaign for Wool,” promoted by The Wool Company, met with entrepreneurs from Biella in Florence during his tour of the Tuscan capital. Due to the Prince’s strong commitment of the dissemination of sustainable natural fibers (including wool), he was invited to the “Made in Italy” showcase at Palazzo Pitti White Room by Fabrizio Servente (Global Strategy Advisor of Woolmark) to see the latest product innovations and the excellence of the “Made in Italy”.

Industry leaders, Ideabiella and Pitti Immagine Filati showcased their creations which are known as the forefront of Italian developments.

“It is an invitation that I have wanted to reciprocate for a long time, explained Fabrizio Sevente, last September we were guests of Dumfries House Wool Conference in Scotland. I promised myself that at my first opportunity, I would return the courtesy to show what the Italian textile industry is capable of.”

Prince Charles showed his gratitude and interest during the show to all those present while being extremely cordial resulting in a very special meeting. Biella and Prato were lined up in the front row, represented by Minister Scalfarotto and Claudio Marenzi, President of Pitti and Confindustria Moda, as well as the leaders of the ‘Centro Italiano Moda’ and The National Fashion Chamber.
Amongst Ferrruccio Ferragamo, attendees included Nino Cerruti, Paolo Zegna, Pier Luigi Loro Piana, Ercole Botto, Alessadro Barberis Canonico, Lincoln Germanetti, Ferdinando Botto, Stefano Botto, Alfredo Botto, Chiara Bianchi Maiocchi and Caesar and Alberto Savio.