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PARIS AND SHENZHEN, STAGES FOR THE TOLLEGNO 1900 A/W 2020/21 COLLECTION

PARIS AND SHENZHEN, STAGES FOR THE TOLLEGNO 1900 A/W 2020/21 COLLECTION

From Europe to Asia: with the imprimatur of the ‘Feel The Yarn’ brand, which includes all the activities of the Consorzio Promozioni Filati (Yarn Promotion Consortium), which brings together some of the most significant Italian companies in the yarn sector active in the development of new trends, in research, and in innovation, Tollegno 1900 presented the next cold season collection to buyers and professionals of the sector who did not attend Pitti Immagine Filati. The showcases of excellence for one-to-one meetings were Paris, which hosted ‘Rendez-vous italien à Paris/présentation des nouvelles collection de fils pour tricotage et tissage avec un sélection de tricoteurs’ (Les Salon Hoche), and Shenzhen, host of ‘Italian yarns at Shenzhen’ (10/11 September – Four Seasons Hotel), the second stop of the journey into the Italian yarns of excellence in the world that could also count on the support of ITA, Italian Trade Agency, and ICE, agency for promotion abroad and for the internationalization of Italian companies. ‘These events,’ they explain at Tollegno 1900, ‘are important showcases for our company, which makes internationalization a guideline of its development and believes in the importance of one-to-one meetings to forge solid commercial relationships. Getting in direct contact with players interested in learning about and buying the Italian product also allows us to concretely verify its value and the quality of the workmanship. For 2019 as well we took this opportunity due to new products born from our Laboratory, for which research and development are a diktat.’ The yarns displayed were from the ‘Classic & Luxury’ and ‘Performance’ books, capable of combining extreme quality, performance, and green approach, like Explorer for example, an eco-innovative product whose natural sustainability is underlined by being water-washable even without the treatment to make it unshrinkable, and Harmony 4.0. With its 4 advantages (Total Easy Care, Compact, High Twist, and Eco Idro) the iconic 100% Extrafine Merino by Tollegno 1900 continues to be the strength of both the entire collection and the ‘Performance’ book.