NOW is a collection of garments made of 100% regenerated cashmere. The name is the acronym of “NO Waste” and a reference to the current rend of wanting to get things done quickly (now=straight away). It is based on the recovery of cashmere fibre used in existing garments and giving it a renewed value by reusing it to create new fabrics. These fabrics have a compact surface, featuring sophisticated style and high quality. They are used for contemporary style coats and jackets which represent a functional lifestyle.