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RATIONALIZING TO INNOVATE: A SINGLE BOOK FOR 2020 OF TOLLEGNO 1900

RATIONALIZING TO INNOVATE: A SINGLE BOOK FOR 2020 OF TOLLEGNO 1900

The 2020 spring/summer collection by Tollegno 1900 becomes an ambassador of the vocation for innovation of the company, which makes “Virtual Yarn Project” its maximum expression. The service, using a Shima Seiki technology, lets you digitally simulate the final performance of the stitch, chosen after having defined its colour, type of yarn and processing. A hi-tech approach that finds a concrete example in the colour card of nature yarns “Cotton Wool” and “Wool Cot”. If innovation is the mood of 2020, rationalization is instead the common thread of the collection for the next hot season. Tollegno 1900 has in fact developed a single Book dedicated to the iconic products of the “Classic”, “Luxury”, and “Performance” lines, first among them “Harmony 4.0”, which owes its excellence to the 4 features “Total easy care”, “Compact”, “High Twist”, and “Eco Idro”. In addition to the “4 times the performance” variant, Harmony, offered in the “traditional J” 1/28 and “Idro” versions, will accompany other high-performance yarns like “Racing” and “Wooltech” and products of casual-smart inspiration – “Sixtywool”, “Abarth”, “Cooper”, and “Pagoda” – that make use and enhance the natural qualities of Merino wool. Completing the Book are then “New Royal” (100% Ultrafine Merino), also available top wash, “Sultano” and “Delice” (Extrafine and silk), “Feeling” (Extrafine, silk and cashmere), and “Vicky” (Extrafine and viscose) which, thanks to their preciousness, have been the forerunners for the opening of new markets that are sensitive to high-standing products. Finally, the mix of linen and Extrafine Merino Wool gives body to “Flaxwool” with a completely renewed colour card (36). Colours that represent a constant research by the company as underlined by the Trends card in 42 shades combined with photographic images inspired by the street life by Paolo Mazzanti. Guideline in the development of the palette, of Urban Vision inspiration, is the absence of unique and defined references to seasons, which results in a series of neutral colours with sporadic hints of bright tints ranging from dirty whites to non-grey greys, from musky greens to vintage pinks, passing to the family of blues that prefer the shades of sky blue, turquoise, deep blue, and petroleum blue. The summer reference is instead entrusted to the colours of yellow and orange, yet never extremized. In the name of continuity, instead, the Colours card focuses on classic colours in stock service.