TOLLEGNO 1900: 120 YEARS IN THE NAME OF WOOL

TOLLEGNO 1900: 120 YEARS IN THE NAME OF WOOL

At Pitti Immagine Filati the company celebrates the important milestone with a collection that focuses on some of the yarns that are emblematic of its evolution. ‘Wool Universal Code’ is the theme that inspired it. Sustainability is still a central theme as well, highlighted by green certifications and the participation in the ‘SustainAbility’ project.

Wool as a universal code: from this premise takes shape the 2021 SS collection of Tollegno 1900, which, in 2020, is preparing to celebrate its 120th anniversary. An important date that chooses ‘wool universal code’ as the identifying element, interpreting it in a series of iconic yarns like Harmony 4.0, New Royal Topwash, Charme, and Woolcot, and in latest-generation products like Harmony 4.0 Silk. ‘This collection aims at rationalization by focusing on yarns that are strongly representative of our journey, defined by constant explorations and research aimed at developing new products, by process and treatment innovations to increase quality and performance. Our goal,’ explained Tollegno 1900, ‘is in fact to offer our customers yarns of great value that originate in an environment that makes biodiversity a staple, respect for animals a rule, and traceability and certification of the whole production process an asset. Choices that fully express the spirit of our company aimed at maintaining a constant balance between commitment and business, between ethics and the market.’ Faithful to this philosophy is also the collection for the next hot season expressed in a single book that brings together the three cores ‘Luxury’, ‘Classic’, and ‘Performance’, merged into one another in a game of contaminations and contrasts for the maximum enhancement of each yarn. Enhancement helped by the ‘colour factor’ defined by the ‘Trends’ chart (36 shades with full yet not aggressive tones in which nuances win over strength), and ‘Colours’, composed of 165 evergreen shades for the wardrobe. The participation in the Florentine fair is also an opportunity to continue to highlight the attention that the company pays to sustainability, as confirmed by the use of highly innovative technologies with zero impact – ‘Washingballs’ and ‘Brushing Balls’ by Sergio Sala – and certifications of excellence like RWS (standard that addresses the welfare of sheep and of the land they graze on) and Nativa Precious Fiber, which guarantees the quality and traceability of the wool fibres along the entire value chain, ensuring authentic garments made with natural fibres respecting the environment and animal welfare. ‘We are also proud that our commitment to the environment has also been recognized by the organizers of Pitti Immagine Filati, who once again have involved us in the “SustainAbility” project. In fact, in the special area dedicated to sustainable creations, we will exhibit one of our most successful eco-friendly yarns: Explorer.’