The training program concluded in November with a third session, involving part of the company’s sales, research and development, and human resources teams. The project, which began last April, focused on improving the brand’s internal and external communications, with the goal of enhancing its reputation and increasing its visibility. After an initial session dedicated to archetypal branding, which included the use of Lego bricks and dice, the company’s mission and vision were redefined using tools related to Maieutics. The final stage emphasized the need to create a shared visibility strategy between Tollegno 1900 and Lana Gatto and the opportunity to develop new, valuable collaborations. “This time, the trainers used Canvas and Dixit Cards to help us consolidate ideas and understanding and concretely develop interventions to achieve the identified goals. These tools simplify understanding and encourage full participant engagement,” say the company, which prides itself on training. “Continuous training is essential for a company like ours that wants to project itself into the future with awareness. We believe the choice to focus on meetings that used tools that were somehow game-based was a winning one, as it not only allowed participants to get to know each other better, but also to play an active role in the decision-making process.”
