With the SS 24 collection Tollegno 1900 takes a further step in its “Wool Journey”, symbolically begun with the F / W 23/24 collection. The protagonists of the new step of his path are the yarns that have marked the cold season, but reinterpreted in a different key, for processes, stitches, techniques. The result is products that already lay the foundations for the future steps that the brand will take in the coming years.

“We are working on new projects, in which wool will be able to express itself at its best thanks to its innate characteristics and intrinsic value. This collection is a further step forward in a journey that began in previous seasons, which focused on factors such as sustainability, innovation and creativity and opened up to new areas of application. Spring / summer 24 continues on this path, but defines new perspectives and identifies unexpected points of view for the use of our yarns “, comment by Tollegno 1900.

The goal is clear: to emphasize some yarns that have contributed to the definition and growth of the brand but, at the same time, give them an “other” look, responding to the needs of an increasingly fluid market and in search of inspiration. The A / W 23/24 collection was therefore the starting point for the development of the SS 24 proposals in which some stand out that stand out for their green soul, subtlety, transversal use and non-seasonality. To continue on the path traced by the wool trip of Tollegno 1900, space therefore for the reinterpretation of Biolino, Flaxi, Harmony RWS 2/30 and 2/48 and Harmony 4.0 2 / 30- 2/48, Icewool, Woolcot Bio, New Royal 2 / 60, Agreable 2/80 and Nuage.

What makes these products significant “stages” on the path of wool are their characteristics often aimed at enhancing their innate green component. To enhance the SS 24 collection, in addition to the workmanship, there are also the chromatic choices: the color palette of the threads is confirmed as that of the previous proposals for winter 23/24, while only for the presentation of the garments on the stand natural, earth tones are used for evocation and colors inspired by iridescent shades. That the “nature mood” represents an asset for Tollegno 1900 can also be understood by looking at the Collection Book and visiting the stand at Pitti Immagine Filati, where the company logo was made of recycled cardboard and the items on display were dyed with vegetable colors.

Credits

Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato