She joined the sales staff of Tollegno 1900 in 2017, dealing with the distribution of the brand’s yarns in the Turkish area. Ida KÜRKÇÜ emphasizes the value of the brand and the quality of the service offered to customers, the company’s strong point. “While service is undoubtedly a distinctive factor in the way the brand operates, there are also two other elements that contribute to increasing the reputation of Tollegno 1900 on an international level: the ability to communicate with customers and also with agents) and the structured commercial approach.
Ida, when you talk about “communication ability” what are you referring to?
I am referring to the simplicity and transparency that define the exchange of information with both those who choose Tollegno 1900 yarns and those who actually work for the brand. This communication formula, extremely effective because it allows us to best manage every situation and every request, also has the merit of giving us agents security and authority in dealing with the customer.
Customers who choose Tollegno 1900 for the quality of the product, the research and experimentation that lie behind each yarn. Among those proposed by the brand, in your opinion, which is the one that best represents the company and why?
I don’t choose one, but three: Harmony 4.0, New Royal and now also Royalcot. These yarns are not only part of the company’s history, but they clearly outline its evolution in terms of innovation and sustainability.
You operate on the Turkish market: based on your experience, which Tollegno 1900 yarns best meet your customers’ needs?
I have no doubts about this: Harmony, Woolcot and New Royal.
Let’s talk about you: when did you start doing this job and what convinced you to continue on this professional path?
I have been doing this activity for over 20 years, having started it in 2004, and I am still as enthusiastic as the first day! I like the energy that is generated by contact with people from different cultures, but also by the product, its colors, its mixes. The novelties that arise from fashion and the history behind new trends inspire me and tickle my curiosity. Even the relationship with other agents is a stimulus to continue on this path: sitting at the same table during Pitti dinners, exchanging information, sharing, collaborating makes me feel stronger, more confident and lucky. And of course I love working with Italy: being able to be “contaminated” by Italian culture and also by local food is a wealth.
