15/07/21
Style trends, T Network, T Talk
The editor and CEO of View Publications takes stock of the situation in the yarn sector, focusing on the new way of communicating and on the sides to which companies are called in the short term

Over 40 years of knowledge link David R. Shah (editor and CEO of View Publications – www.view-publications.com) to Tollegno 1900: a long-running story that has led the journalist to witness the evolution and growth of the company, as he confirms:

I have known Tollegno 1900 and its Lana Gatto brand since the late 1980s. As well as being a journalist and publishers, I am also a consultant and from the late 1980s to the early 2000s, I was employed as marketing and design director at Maconde, the Portuguese menswear manufacturer that had Tollegno 1900 as supplier. Since that time I have seen the evolution of the company into Tollegno 1900: the change of its product line from more classic to modern, contemporary weaving and its pace-making route into sustainability and responsible production. A very exciting ride!

A 100% natural yarn that protects you even from UVA rays is one of the must-have products of the Lana Gatto summer collection
At Pitti Immagine Filati she climbs on the podium of the first edition of the contest promoted by Feel the Yarn Raquel de Carvalho alongside ISY by Torcitura di Domaso.
Sustainability, innovation and research: these are the corporate values interpreted by the collection for the next winter season
A short-sleeved polo shirt with New Royal 4.0 yarn, WholeGarment technology and made by Zanni srl dresses the staff of the Japanese company.
Wool and cashmere are tinged with emotion with a method that combines art and technique, craftsmanship and innovation. This is explained by Loredana Giovannini who transforms sweaters and coats into rainbow pictorial canvases
The Indire 2021 monitoring has awarded the Piemontese ITS as the best technical high school of fashion in all of Italy

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Credits

Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato