Sales Director at Tollegno since 2018, Roberto Ragazzoni, has clear ideas on how to structure the brand’s development strategy. A brand that can count on a series of non-secondary pluses for its growth. “Its history and its in-depth knowledge in wool processing, from its preparation to its finishing, as well as the talent and experience of its internal resources – says Ragazzoni – make Tollegno 1900 unique. A uniqueness that can also be clearly read in its production and creative skills: I specifically think to the development of colours, to the research that hides behind each colour card, but above all the mastery in its realization”.
Mastery that is also an expression of the evolution of the company over the years…
Tollegno 1900 is a company constantly evolving. Ours is a continuous evolution, with a clear focus on the constant improvement on the service offered to the final customer. A real “mantra” for our team that goes hand in hand with maintaining the highest standards in production quality.
Putting the “customer at the centre” is one of the company’s pillars. This is also confirmed by the strategies and actions taken in the recent years
Our approach is clear and is based on a continuous reshaping of the ways of approaching and retaining customers. If trying to intercept in advance and understand all the needs deriving from an increasingly fast market influenced by social and technological impact is the premise, providing adequate, effective and efficient answers is our priority.
Tollegno 1900 has a strongly contemporary vision which, in structuring its goals, does not forget its historicity.
Innovating to remain competitive is part of the company’s vision, but let’s not where we come from, respecting our origins and also putting the focus on our history with valuable projects. It is a clear example of this the creation an enormous archive that tells, in 4 books, 10 years of Tollegno 1900’s research on colours. A unique product of its kind that is offered to our customers for their research and inspiration.
Customers who go far beyond national borders. Which markets are most sensitive to Tollegno 1900’s proposal?
Tollegno 1900 in terms of sales is really a “global” brand because it works continuously with all world markets. However “squares“ like Paris, London, New York, and Tokyo are fundamental for the promotion and final destination of our yarns, which can be found on the shelves of the most important international brands.
How does the Italian market respond?
It is a fundamental cornerstone for us, considering the exceptional manufacturing value of our country serving the fashion sector.
This is also confirmed by Pitti Filati, main fair in the sector able of bringing together the main Italian players – and not only – and of bringing together buyers from every country. Do you think that the Florentine event is always a point of reference for presenting the collections or are alternative formulas making their way?
There is no doubt that Pitti Filati remains a point of reference from a global perspective. In terms of promotion, however, over the years, workshops specially organized in international capitals of extreme appeal for commercial development and brand reputation have also started to make their way.
A Brand that, to consolidate its strength, focuses on values such as sustainability, innovation, communication, marketing, research and development. What is their impact also on commercial growth?
It is an essential and enormous impact. The increasingly urgent need to make a significant contribution to respect the planet and the people now leads us to a daily work of research, development and promotion of highly sustainable raw materials. It is a constant, intense, engaging work that has determined a radical change of mentality within our company, with the consequent formation of dedicated teams.
Teams that are involved in actions aimed at improving sales performance…
You never win alone, which is why working in a team is crucial to build winning paths. In term of sales, searching for the best service and the deepest availability towards our customers remains our beacon, as well as the ability to be reactive and able to cope with any critical issue with efficiency and rapidity is the a goal to achieve for which we work constantly. Turning to Tollegno 1900 must mean finding solutions to your requests with comfort and security of being able to count on someone reliable.
