The wool journey of Tollegno 1900 continues. After “the stages” focused on enhancing the wool in its natural component and its innate ability to give well-being to those who wear it, now it looks toward the future. At Pitti Immagine Filati 98, the brand, which celebrated its first 125 years in 2025, not only will present its annual collection but will also involve its customers in the creation of the 2027 collection, making them feel like an active part of the company creative project.
Through some immersive experiences, buyers, visitors at the booth (located at the ground Floor hall I, #4/8) partners and collaborators, will have the opportunity not only to touch and take home some stitches made with this season’s yarns (“Cutting days”), but also to express their preferences on some prototypes of the items that will features in the next collection (“View and Click!”).
