06/10/2026 
| Style trends, Yarn
Discovering the secrets and curiosities of the world of wool

The name “Lana” has Slavic origins and means “bright” or “shining.” In the Middle Ages, the name “Lana” was common in some parts of Europe, especially in Russia, where it was often used as a diminutive of Alena or Helena. During the Renaissance, the term also became popular in Italy, where it was used to refer to woven wool. With the Protestant Reformation, the term also spread to Germany, where it was used to honor beauty and brightness. Today, the name “Lana” is particularly popular in Italy, where it is the 215th most common female name, and in Russia, where it is the 143rd. Its popularity has also been confirmed by several personalities from the world of entertainment and culture, such as the famous American singer-songwriter Lana Del Rey, the Italian singer and actress Lana Jurčević, and the Russian writer Lana Popović.

Interview with Edoardo Brunello, who explains the spirit and objectives of the initiative aimed at highlighting the value of native Alpine wool and developing new supply chains.
Discovering the secrets and curiosities of the world of wool
A symbolic tour around some of Europe’s most renowned cities is the beating heart of Gatto brand's “Fashion” proposal, with its “Atelier” line featuring names of typical Italian, French and Austrian sweets as the common thread. A “gourmet” journey that enhances the value of craftiness and celebrates the uniqueness, also expressed by “Anniversary”, a limited edition to celebrate the brand's 125th anniversary.
Wool as inspiration, as an element that defines identity and opens new paths. Wool as an expression of individual well-being – physical and mental – as a connection with one’s essence and the environment. Tollegno 1900 continues its journey of growth in the name of ‘Humanly Body’, ‘New Reality’, and ‘Organically crafted’.
News from the needle-knitting brand owned by Tollegno 1900. One of its classic products is record-breaking.

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Credits

Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato