In Italy, over 80% of the clothes purchased are not used, causing a heavy impact on the environment. The data confirms a bad practice at the expense of sustainability

SOS sustainability: a study conducted on 20 countries in 2018 by Movinga, a German online moving company, reveals that 80% of the clothes that are purchased are not used. At the same time, a research carried out by Greenpeace Germany reports that the production of clothes doubled from 2000 to 2014. A joint analysis of the two evaluations therefore leads to the conclusion that the average consumer every year purchases 60% more garments, whose duration is however halved compared to 15 years ago. Result: the production of waste has soared because an enormous amount of clothes and accessories, after having filled wardrobes, has migrated to landfills, causing a serious impact on the social and environmental system. This is confirmed by the Italy 2020 report by Eurispes, which shows that from 1960 to 2015 the percentage of textile waste increased by 811%. Other data supports these figures, painting an alarming picture: in 2015 alone, for example, 1,630 tons of clothes ended up in landfills; each person, every year, consumes an average of 34 clothes and throws away 14 kilos; every year, 62 million tons of clothes exit from factories and in the last fifteen years the duration of garments has decreased by 36%, having an average life of less than 160 uses.

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Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato