04/10/2022
Style trends, Yarn
From the collaboration between Tollegno 1900 - An Indorama Ventures Company and Leografic, a limited edition scarf was born with the logo print that made the famous knitting brand famous

Nuage yarn is the protagonist of the limited edition scarf born from the collaboration between Tollegno 1900 – An Indorama Venture Company and the Leografic printing house that celebrates the historicity of Lana Gatto. The historic logo of the famous hand-knitting brand has in fact been printed all over. “As a company – explains Leonardo Bracchini – Director of Leografic – following projects and graphics supplied or made to measure for the customer, we print, heat-set and make the garment unique. Thanks to these techniques we can enrich all types of fabrics, both natural and synthetic, using reactive, dispersed / sublimation, pigment dyes, either with digital or traditional screen printing. All while keeping an eye on sustainability, using suitable technologies and inks to guarantee and promote this concept. The project developed for Tollegno 1900 goes in this direction. For the best rendering of the logo on the yarn we used a digital print in order to have a perfect image sharpness and to guarantee the soft hand of the print and the quality of the yarn. Yarn that responded to the processes adopted in an optimal way, even going beyond our expectations “. No critical issues even in the operational phase. “We have not identified any particular problems but we have undoubtedly used more attention, since it is a particularly” hairy “but at the same time delicate yarn”.

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Credits

Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato