After the selection of the participants last January 10th, the process of the Feel The Yarn® Competition continues which, for its fifteenth edition, presents itself with a new look.

The process that marks the fifteenth edition of Feel the Contest continues, the international competition launched by Feel The Yarn® which, for 2023, has changed its skin in response to the evolution of the global market, increasingly fluid, transversal and based on contrasts.

This year the Competition, which has chosen “Contradictions” as its theme, is centered on Master students, so as to fully enhance their training courses within international fashion institutes. In fact, those who were able to access “Feel The Contest 2024 – Master Edition” were the students of the Masters in knitwear, and the students of advanced knitwear courses at Bachelor level (preferably final year students) and Master classes in Fashion and Design, specialized in knitwear. A wide-ranging opportunity, therefore, promoted by the organisers, indicating the desire to offer as many talented young people as possible the opportunity to present their productions.

After the selection of those admitted among all those registered for the second phase of the Contest on 10 January 2024, the competition calendar includes other deadlines, including the choice of the 10 finalists scheduled for the week between 15 and 31 May by a Jury International. Their outfits, together with those of all the other participants, will be exhibited at Pitti Filati #95 (26/28 June, Fortezza Da Basso, Florence) and they will be the only ones able to compete in the final. Also new for the 2024 edition are the two awards planned by the organization which will award recognition to the winner declared by the Social Networks and to the Overall winner. Both will have the opportunity to be present with their creations in issue 12 of the Trend Magazine Feel The Yarn®, and to have visibility thanks to the detailed communication plan developed by the Feel The Yarn® team (press releases, social media posts, interviews on international magazine). Only the “Absolute” winner will have access to the final prize which will be revealed during the January edition of Pitti Filati.

But how will the two super talents who will stand on the podium be chosen? “For absolute transparency and fairness – say the organization of the Contest – we have distinguished between the “social vote”, which will take place exclusively online on the page dedicated to the Competition on the website and the “final vote”, reserved for the 10 finalists and expressed both by visitors to the fair and by the international jury. The awarding of the prizes will take place in June during Pitti Filati”. The January edition of the Florentine event will be a stage of excellence to present both the 2024 edition of the Contest and the capsule collection designed and created by Dejin Chen which, combined with the Lanificio dell’Olivo, won the competition in 2023. “An important opportunity for this designer who will be able to count on the international driving force of Pitti to highlight her creative abilities and skills”.

Viola Schmidt, student of Hochschule Reutlingen is the designer mix with Tollegno 1900.


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