For 2021, Feel the Yarn – brand that promotes all the initiatives of the Consorzio Promozione Filati – CPF (Yarn Promotion Consortium) – launches the Feel The Contest competition, involving 28 young stylists aged between 22 and 35 called to create 2 knitted outfits using the yarns supplied by the 28 CPF member companies that have embraced the initiative. Sara Zanetti – among the winners of the eleventh edition of ‘Feel the Yarn – The Contest’ – is the designer matched with our company, who will use not only Harmony 2/30 for her outfit, but also balls of the Tollegno 1900 knitting division to create crochet and knitted accessories and details.
The new format will take place in two phases, a digital one and a live one. In the first, the participants, selected on the basis of the material sent and subsequently associated with individual spinning mills, will submit their creations to the vote of social networks. Their garments will be judged by the ‘likes’ of members of the private group FTY for New Designers made up of brands and retailers, style studios, spinning mills, fashion schools and students, lovers or enthusiasts of yarn and knitwear. They have the task of determining, by mid-April, the 5 finalists whose creations will also be included in the Feel The Yarn AW 22/23 – Fluid magazine, so as to have maximum visibility. In the second phase, the designers will then be called to compete during the FW 22/23 edition of Pitti Immagine Filati in June and will be submitted to the judgment of a special international jury. The final winner will be given the opportunity to create their own capsule collection of 12 outfits for the SS22 season, entirely Made in Italy and mainly knitted. To give it shape, they will have the yarns supplied by the CPF companies and the operational support of some Italian knitwear factories. ‘After an annus horribilis,’ explained Federico Gualtieri, President of the Consorzio Promozione Filati – CPF, ‘we decided to start 2021 with a new project to incentivize both young designers starting their careers in a historically and economically complex period, and companies to find renewed motivation for the recovery. The final prize shows the intentions that prompted us to create this format: to provide an important opportunity for visibility, in these difficult times, and to give concrete support for the development of a new project in the world of knitwear.’