Style trends, T Etica, Yarn
At the Cologne fair, the brand of Filatura Tollegno 1900 exhibits the products of the autumn/winter 23/24 collection in jewel cases.

Lana Gatto’s 4th participation in H+H closes with a positive sign thanks to the value feedback collected by international buyers who, numerous, attended the Cologne fair, one of the most important in the world for yarns intended for knitting. In addition to the quality of the yarns displayed in a “sensorial” area set up with jewel cases, the attention of the participants was also captured by the design of the stand: 80 square meters of pure Italian style and green sensibility. This is confirmed not only by the use of LED lighting and wooden floors, the choice of natural colors – from white to dove gray – but also the gadgets distributed to old and new customers.

“To give further strength to the commitment that the brand has always reserved for environmental protection, we have focused on 100% ecological gifts for our customers: aluminum water bottles, cotton caps, jute and cotton bags , pens produced from recycled cardboard and straw, notepads in recycled paper. Customers have appreciated them very much, as well as the opportunity to touch our most used yarns such as extrafine merino wool, super kid mohair, baby alpaca, camel, cashmere and silk, whose excellence has been amplified by the choice to place them in showcases. As if they were works of art”, says Luca Sapellani, Hand Knitting Sales Manager of Lana Gatto.

“We are very satisfied with this participation, a useful driving force to give further impetus to the worldwide distribution of our products”, concludes Sapellani.


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