12/08/2022
T Network, Yarn
What are the characteristics that make merino wool a unique yarn? A journey through the qualities of a fiber that has no equal ...

Getting dirty slowly and avoiding close washing are the strengths of wool, considered a mechanical and chemical self-cleaning. A plus that is closely linked to its structure: the threads that compose it, in fact, intertwined with each other in a similar way to a vine, after having swelled to different levels when the humidity is absorbed and released, produce a movement of the fiber capable of to repel dirt particles that are on the surface. Result? Wool gets dirty very slowly. But there is even more: the physical and chemical structure of a wool fiber allows it to absorb or neutralize even multiple chemicals.

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Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
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Photography: Marzia Pozzato