12/05/21
T Network, Yarn
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Encouraging data are those of the web edition of Pitti Filati 88 which brought over 2,800 business contacts and 162,766 page views. Next appointment in attendance in June at the Stazione Leopolda in Florence

Positive numbers for the edition of Pitti Filati 88 which went online on Pitti Connect from 8 February to 5 April. According to a specific report drawn up by the organization, 2,800 business contacts were made between companies and buyers, 3,150 accredited operators, 162,766 web page views, 25,196 visits for an average session time of more than two minutes and 6.4, on average, the number of pages consulted by each visitor. The type of buyer found a narrow prevalence of Italians (1,450) compared to foreigners (1350) connected from Germany, United Kingdom, United States, Japan, France, Russia, Spain, Switzerland, Turkey, Holland, Denmark, Belgium, China- Hong Kong, Austria and Portugal with 96 top buyers from major national and international brands. Connect, after the positive experience gained in the last edition, will also remain active for the appointment number 89 scheduled from 28 to 30 June at the Stazione Leopolda in Florence. The physical fair will integrate with the digital one: Connect will open in advance of the appointment at the end of June remaining operational throughout the summer. But the wait is great for the return to the public after the start of the pandemic.

“We are aware of the responsibilities that, returning first to the physical format of fairs, we have towards the entire fashion sector and institutions – declared Claudio Marenzi, president of  Pitti Immagine – and that is why we are working tirelessly to organize salons with the maximum possible participation of exhibitors, buyers and journalists. We will live up to the Pitti standard and the expectations of the companies and, thinking of Pitti Uomo, it will be a 100th edition in the name of concreteness and pride “.

“The new dates – underlined Raffaello Napoleone, managing director – are also the result of an in-depth comparison with the international organizations of major fashion events and in particular with the Italian system, including the textile products fairs, in order to avoid overlapping and build a calendar with a market logic. We are confirming Pitti Uomo for four to three days to ensure that exhibitors optimize time and expenses, offering them quality set-up solutions at reasonable costs. We will also enhance the Fortezza da Basso for the program of events, where the exhibitors themselves will be protagonists, as well as a selection of special projects dedicated to fashion research, new generations and the theme of sustainability. For yarns the Stazione Leopolda is very suitable for an innovative setting on a functional and aesthetic and sustainable level, the right combination for an extra ordinary period from all points of view “.

“The principles that guide the organization – concluded Agostino Poletto, general manager – are safety, rationalization and integration. We are coordinating with public and private entities to monitor and manage each phase of the process, from the journey to the arrival in the city, from access to the exhibition sites to the route in the pavilions and the use of services “.

 

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Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato