05/02/2024
Style trends, Yarn
Strong, impactful, vitamin-rich colours: Lana Gatto updates the timeless “Super Soft” by focusing on colors that leave their mark

It is one of the timeless yarns that have made the history of Lana Gatto – Tollegno 1900’2 brand –  and which, even today, represent one of the flagships of the brand: Super Soft is the classic that cannot be missing from the range of products chosen by tricot lovers. Its 100% Extrafine Merino Wool makes it ideal not only for making sweaters, dresses and capes, but also for accessories that define the look such as hats, scarves and stoles. What also makes it a “must have” is the wide range of colors on which you can count and which ranges from evergreen blues, in all its nuances, blacks, whites to stronger shades that wink at fashion. An example of this are the vitamin-rich yellow, green, turquoise and pink which have made their essence from fluorescent. “Although Super Soft represents a timeless product for us, we manage to update it season after season by focusing on some elements that can make it new. This season its acid shades are the masters, giving it a very contemporary allure”, explains Luca Sapellani, Hand Knitting Sales Manager of Lana Gatto.

Share on...

Keep in touch!

Subscribe to the newsletter

Credits

Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato