06/10/2026 
| Style trends, Yarn
Discovering the secrets and curiosities of the world of wool

The name “Lana” has Slavic origins and means “bright” or “shining.” In the Middle Ages, the name “Lana” was common in some parts of Europe, especially in Russia, where it was often used as a diminutive of Alena or Helena. During the Renaissance, the term also became popular in Italy, where it was used to refer to woven wool. With the Protestant Reformation, the term also spread to Germany, where it was used to honor beauty and brightness. Today, the name “Lana” is particularly popular in Italy, where it is the 215th most common female name, and in Russia, where it is the 143rd. Its popularity has also been confirmed by several personalities from the world of entertainment and culture, such as the famous American singer-songwriter Lana Del Rey, the Italian singer and actress Lana Jurčević, and the Russian writer Lana Popović.

Interview with Edoardo Brunello, who explains the spirit and objectives of the initiative aimed at highlighting the value of native Alpine wool and developing new supply chains.
Discovering the secrets and curiosities of the world of wool
On the occasion of Pitti Filati 93 they supplied the light points reinterpreted in a wool key which contributed to the setting up of a "home" space in the Tollegno 1900 stand.
At Pitti Filati 93 the brand interpreted the iconic yarns of Tollegno 1900 to create garments that represented a lifestyle of excellence and comfort
After the pit stop in Shenzen, Tollegno 1900 yarns reach Turkey, becoming protagonists of one of the stages of the trade shows organized by Feel The Yarn®
The Feel the Yarn® trade shows continue, bringing associated spinning mills to present their products to the corners of the world. In September it is the turn of one of the Asian cities of greatest commercial interest

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Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato