06/10/2026 
| Style trends, Yarn
Discovering the secrets and curiosities of the world of wool

The name “Lana” has Slavic origins and means “bright” or “shining.” In the Middle Ages, the name “Lana” was common in some parts of Europe, especially in Russia, where it was often used as a diminutive of Alena or Helena. During the Renaissance, the term also became popular in Italy, where it was used to refer to woven wool. With the Protestant Reformation, the term also spread to Germany, where it was used to honor beauty and brightness. Today, the name “Lana” is particularly popular in Italy, where it is the 215th most common female name, and in Russia, where it is the 143rd. Its popularity has also been confirmed by several personalities from the world of entertainment and culture, such as the famous American singer-songwriter Lana Del Rey, the Italian singer and actress Lana Jurčević, and the Russian writer Lana Popović.

Interview with Edoardo Brunello, who explains the spirit and objectives of the initiative aimed at highlighting the value of native Alpine wool and developing new supply chains.
Discovering the secrets and curiosities of the world of wool
Wool as an expression of an existential ‘feel’ and ‘approach’ that promotes harmonization between body and spirit, between emotion and thought. Tollegno 1900’s collection celebrates the qualities of the noble yarn par excellence, which, layer after layer, lends itself to a myriad of uses, enveloping and protecting, regardless of the passing of the seasons.
A chat with the young knitwear creative who will compete for the podium with 9 other talents at the competition organized by the brand under whose aegis all the initiatives of the Consorzio Promozione Finali - CPF fall
From the interweaving of willow, unique works are born which, in addition to giving a touch of originality to the interior design, find their natural place … in nature.
The initiative, presented on the occasion of Milan Design Week 2024, was created by Guardini Ciuffreda Studio in collaboration with Kornit Digital.

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Photography: Marzia Pozzato