06/10/2026 
| Style trends, Yarn
Discovering the secrets and curiosities of the world of wool

The name “Lana” has Slavic origins and means “bright” or “shining.” In the Middle Ages, the name “Lana” was common in some parts of Europe, especially in Russia, where it was often used as a diminutive of Alena or Helena. During the Renaissance, the term also became popular in Italy, where it was used to refer to woven wool. With the Protestant Reformation, the term also spread to Germany, where it was used to honor beauty and brightness. Today, the name “Lana” is particularly popular in Italy, where it is the 215th most common female name, and in Russia, where it is the 143rd. Its popularity has also been confirmed by several personalities from the world of entertainment and culture, such as the famous American singer-songwriter Lana Del Rey, the Italian singer and actress Lana Jurčević, and the Russian writer Lana Popović.

Interview with Edoardo Brunello, who explains the spirit and objectives of the initiative aimed at highlighting the value of native Alpine wool and developing new supply chains.
Discovering the secrets and curiosities of the world of wool
At Pitti Filati the brand presented its new corporate video focused on the close link between wool and nature.
Exhibitions, museums, cultural spaces that have made textiles and yarns their center. Where are they?
Tollegno 1900 provided the wool for the project resulting from the partnership between the D-house urban laboratory, The Woolmark Company and the SMT knitwear factory and signed by Marco Rambaldi. The designer used Swarovski crystals on knitwear, for the first time with settings made in 3D.

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Credits

Graphic design and web development: 3PM Studio
Copywriting: Raffaella Borea
SEO: Gilberto Rivola
Photography: Marzia Pozzato