At Pitti Filati the brand presented its new corporate video focused on the close link between wool and nature.
In the name of “Harmony”, its iconic yarn, Tollegno 1900 highlights the combination of wool and nature by creating an emotional video that recalls the link between the environment and the yarn. An experiential journey that travels through different habitats and stimulates the senses, generating a virtuous circle in the name of well-being. “Our goal, with this video, was to represent the relationship of value that exists between wool and the natural world, the strong connection between the two, giving a vision that balance is the rule, inviting us to give ourselves space for rest. An approach, the one we suggest, which also aims to be a way of reading and approaching life, respectful of the environment, sensitive to the needs of those who live there – whether people or animals – pure in its essence and attentive to promoting a concept of well-being that goes beyond materiality and speaks of harmony between interiority and exteriority”, explain from Tollegno 1900. “In Harmony with nature”, this is the title of the film, was presented and screened during the January 2024 edition of Pitti Filati where the brand set up a “nature” stand, in which raw and vital elements alternated together, creating an immersive experience between emotion and stimulation of the senses.