It is among the companies that have participated in the training program promoted by Tollegno 1900, “Biodiversity and Ecosystem Services in the Textile Supply Chain,” demonstrating its awareness of sustainability and the expertise gained in implementing concrete actions to protect the environment and improve the performance of its resources. Pettinatura di Verrone, in addition to being one of the stages of the on-site training program, represents one of the Biella region’s recognized historic excellences. Founded in 1960 as a wool processing plant, Pettinatura has specialized in superfine wools over the years and, in the 1990s, expanded its processing to include cashmere and other fine fibers such as vicuña, mohair, alpaca, and guanaco. Acquired in 1989 by the Schneider Group, which combines production and trading, in 2012 it saw the entry of three Italian giants—Loro Piana, Marzotto, and Ermenegildo Zegna—into its shareholding structure, with the aim of enhancing and preserving the expertise of the Biella district. Finally, in 2025, it underwent another significant strategic move with the Modiano Group’s acquisition of the Schneider Group’s wool operations—including a majority stake in Pettinatura di Verrone—consolidating a leading European wool processing hub
