Last stop: Tokyo. The yarn tour in Japan, which saw the Tollegno 1900 F/W 24.25 yarn collection travel to the 4 ends of the world, has come to an end. The initiative, organized by Feel The Yarn®, a brand under whose aegis all the initiatives promoted and organized by the Consorzio Promozione Filati – CPF fall, saw Harmony, New Royal, Nuage and other products of the Biella-based company land between June and October, in Copenhagen, Paris, London, New York Shenzen, Istanbul and Tokyo. “We have chosen to participate in these initiatives again this year because we believe they are important showcases for highlighting the value of our yarns. Last but not least, touching various countries of the world, between Asia, America and Europe, it allows us to reach not only already loyal customers, shortening the distances that bind us to them by maintaining continuous contacts, but also to intercept new ones”, explain from the a company which, in addition to participating in the trade shows dedicated to autumn/winter collection, at the beginning of 2023 also took part in the appointments to present the yarns developed for next spring/summer. “Trade shows are a consolidated format that has been part of our internationalization strategy for years, always aimed at opening new markets and strengthening existing ones”, concluded from Tollegno 1900.
