06/10/2026 
| Style trends, Yarn
Discovering the secrets and curiosities of the world of wool

The name “Lana” has Slavic origins and means “bright” or “shining.” In the Middle Ages, the name “Lana” was common in some parts of Europe, especially in Russia, where it was often used as a diminutive of Alena or Helena. During the Renaissance, the term also became popular in Italy, where it was used to refer to woven wool. With the Protestant Reformation, the term also spread to Germany, where it was used to honor beauty and brightness. Today, the name “Lana” is particularly popular in Italy, where it is the 215th most common female name, and in Russia, where it is the 143rd. Its popularity has also been confirmed by several personalities from the world of entertainment and culture, such as the famous American singer-songwriter Lana Del Rey, the Italian singer and actress Lana Jurčević, and the Russian writer Lana Popović.

Interview with Edoardo Brunello, who explains the spirit and objectives of the initiative aimed at highlighting the value of native Alpine wool and developing new supply chains.
Discovering the secrets and curiosities of the world of wool
Knitting the future. Craftsmanship and new technologies for a synergistic collaboration in the fashion system developed together with D-house and presented at Pitti Filati 93, has opened the world of knitwear to new visions.
The Fashion collection of the brand for the next hot season is inspired by the most renowned Mediterranean islands and, for its Classic line, Lana Gatto promotes natural yarns and a renewed colour palette for its iconic products. Attention also to interior design thanks to super-resistant and consistent yarns, perfect for creating furnishing accessories between chic and campagnard
On the strength of its high-performance, prestige (softness) and aesthetic qualities, Harmony4.0 has been used to dress furniture and accessories in the pursuit of creativity and lifestyle, thus adding interest to home settings, with innovative, interchangeable interpretations.

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Photography: Marzia Pozzato