06/10/2026 
| Style trends, Yarn
Discovering the secrets and curiosities of the world of wool

The name “Lana” has Slavic origins and means “bright” or “shining.” In the Middle Ages, the name “Lana” was common in some parts of Europe, especially in Russia, where it was often used as a diminutive of Alena or Helena. During the Renaissance, the term also became popular in Italy, where it was used to refer to woven wool. With the Protestant Reformation, the term also spread to Germany, where it was used to honor beauty and brightness. Today, the name “Lana” is particularly popular in Italy, where it is the 215th most common female name, and in Russia, where it is the 143rd. Its popularity has also been confirmed by several personalities from the world of entertainment and culture, such as the famous American singer-songwriter Lana Del Rey, the Italian singer and actress Lana Jurčević, and the Russian writer Lana Popović.

Interview with Edoardo Brunello, who explains the spirit and objectives of the initiative aimed at highlighting the value of native Alpine wool and developing new supply chains.
Discovering the secrets and curiosities of the world of wool
In the name of “Warm Wool, planet cool”, underlining its long-standing commitment to environmental protection and promotion of sustainability as a guideline for its development, Tollegno 1900 continues its journey of discovery into the world of wool, which becomes both the subject and object of new visions and experimentation.
From 28 to 30 June an unmissable appointment for innovation, creativity and visionary at Pitti Filati which also sees Tollegno 1900 yarns as protagonists
The designer, who is working on her thesis at the European Institute of Design, at the end of her studies would like to work for a brand with a strong stylistic vocation for the world of knitwear.
The creative project that makes textile its center and the iconic yarn of Tollegno 1900 one of its interpreters, was created by ARDA-KCWC and exhibited for the first time during Salone del mobile in Milan.

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